Project Scope
Role: Creative Direction
Key Deliverables: Social & Email Conversion Ads
Campaign Identity & Hero Art
The primary visual anchor for the SecAI+ launch. This hero composition establishes the new vibrant gradient system while maintaining strict adherence to CompTIA’s corporate identity, setting the tone for all downstream assets.
Social Media & Display
Human-Centric Engagement
A high-impact social and display asset designed to humanize the technical certification. By integrating lifestyle photography with the vector brand system, this creative targets user ambition and emotional connection rather than just product specs.
Consumer Conversion
Responsive Messaging & Segmentation
A suite of modular headers designed for direct-to-consumer email campaigns. This set demonstrates how the brand scales down to smaller footprints while testing three distinct psychological triggers: Urgency (25% Off), Aspirations (Head Start), and Awareness (New Certification).
Enterprise & Partner Assets
B2B Partner Enablement & Information Architecture
Complex, high-density layouts explicitly created for delivery partners and enterprise clients. These designs solve the challenge of organizing heavy logistical information, such as bulk vouchers, retake policies, and partner discounts, without breaking the visual hierarchy or cluttering the layout.
