Larissa Barnat
Strategic Creative Leader | 12+ Years Bridging Human Craft & AI Innovation
I transform complex technical ecosystems into human-centered brand stories that drive measurable growth. My approach balances the high-end aesthetic of a fine artist with the data-driven logic of a tech strategist.
Impact:
• Global Rebranding: Led the comprehensive rebrand of CompTIA, architecting a Global Design System that unified the identity of the world’s leading tech association.
• Innovation & Efficiency: Spearheaded AI-powered workflows to accelerate production timelines while maintaining premium quality.
• Inclusive Design: Championed global accessibility standards, ensuring digital experiences are inclusive and resonate with diverse audiences.
• Cross-Functional Leadership: Collaborated with Product, Marketing, and Engineering to deliver scalable brand narratives and integrated campaigns.
Philosophy:
Design is the architecture of information. My focus is on brand integrity and scalable outcomes, whether I am mentoring creative teams, presenting to C-level stakeholders, or advocating for the end user. Design should feel as intuitive as it is beautiful.
Design is the architecture of information. My focus is on brand integrity and scalable outcomes, whether I am mentoring creative teams, presenting to C-level stakeholders, or advocating for the end user. Design should feel as intuitive as it is beautiful.
Expertise:
Creative Direction • Brand Strategy • Animation & Motion Graphics • AI Integration (CX/UX) • Inclusive Design (WCAG) • Product Launch Strategy
🏆 International Award-Winning Designer & Video Producer (MFA) Specializing in the intersection of AI-driven UX, Global Accessibility (WCAG), and Data Analytics.