Project Scope
Role: Product Design, Branding, Art Direction, Graphic Design, Video Production
Key Deliverables: Logo Design, Product Photography, Sales Collateral, Digital Campaign
Visual Identity Strategy
Compact & Self-Contained Product Logo
The Minipak logo represents contained power, designed to communicate containment and compactness at a single glance. By framing the typography within brackets that mirror the unit’s portable case, the identity creates an immediate visual link to the hardware. This design reinforces the product's all-in-one nature, demonstrating that Benetech’s advanced dust suppression technology has been distilled into a portable unit, securely housed and ready for the toughest field conditions.
The Product
Mobile Innovation
The MiniPak is designed for agility. It is an entirely self-contained enclosure that requires no electricity to operate, allowing for simple, one-person manual deployment in remote areas where traditional infrastructure cannot reach. This mobility opens new possibilities for dust suppression, functioning equally well at fixed locations (such as conveyor belts) and on moving operations (such as construction vehicles).
Product Photography
Clean, isolated visuals to showcase the hardware specs and build quality.
Product Application & BT-210W Chemical Label
The Campaign
To support the product launch, I created a comprehensive suite of marketing materials. Utilizing the established dark-blue Benetech brand equity, I designed:
Digital Advertising: High-contrast web banners focusing on the "Self-Contained" benefit.
Sales Collateral: Technical spec sheets that broke down the internal components, making it easy for sales teams to explain the plug-and-play nature of the system.
Video: A product demo loop used for social media and trade show displays.
Digital Advertising
Banner & Email Signature
Social Media
Web Banner
Flyer
Web Display Advertisement
Video & Impact
MiniPak Dust Suppression Treatment
MiniPak On-Site Application
Gritty, real-world imagery to prove durability in harsh mining and transfer environments.
Sales Enablement
Impact
The MiniPak launch successfully opened a new market segment for Benetech: spot-treatment dust control. The cohesive branding transformed a utilitarian piece of hardware into a recognizable product line, giving the sales team a polished, professional package to present to facility managers. The cohesive digital campaign led to a significant increase in requests for on-site dust suppression tests, a key driver for long-term sales contracts.