Project Overview
The MaxZone series represents Benetech's premier solution for dust and spillage containment. To effectively market this complex system, I led the production of high-fidelity 3D motion graphics and accompanying technical literature. This campaign required bridging the gap between engineering precision and marketing appeal.
Motion Graphics Strategy
YouTube & Sales Enablement
I directed a series of 3D animations to visualize the internal mechanics of the MaxZone system, details that are impossible to capture with traditional photography.
MaxZone Standard vs. Plus: The videos clearly differentiate the two product tiers. The "Plus" animation highlights the advanced Adjustable Kicker Plate and Deflector systems, using dynamic overlays to show precisely how these components control material flow.
Particle Simulation: Advanced physics simulations were used throughout these videos to demonstrate dust and particulate containment, providing visual proof of the system's efficiency.
MaxZone Standard
MaxZone PLUS
Conveyor Belt Washdown System (Wash Box)
I directed the visualization of the Wash Box to demonstrate its water containment capabilities. The animation reveals how the internal spray bars clean the belt while the enclosure prevents contaminated water from spilling onto the walkway, addressing a critical environmental safety concern.
Inspection Door Access
To emphasize ease of maintenance, this video focuses on the door mechanism. The motion graphic demonstrates the tool-free, ergonomic sliding action, proving how easily crews can safely inspect the system without removing heavy panels.
Detail Shots
Technical Documentation
To support the video content, I designed a suite of technical specification sheets using the new Benetech visual identity.
Unified Visuals: The 3D assets from the videos were repurposed as high-resolution stills for the print collateral, ensuring perfect visual consistency between the video and the brochure.
