Project Scope
Role: Campaign Strategy, Graphic Design, Video Production, Print Layout
Deliverables: Explainer Video, Animation, Product Catalog, Digital Ad Suite, Sales Flyers
The Challenge
Changing conveyor rollers is dangerous and challenging work, often requiring significant downtime and physical risk. Benetech developed the Drop & Slide Idler to solve this, allowing for one-sided, safe maintenance.
Campaign Strategy
Education: Visually demonstrating the mechanical advantage of the "slide" action.
Awareness: Creating a loud, cohesive splash across all channels to signal that a new safety standard had arrived.
Social Media
Banner Advertisements
Landing Page Pop-up
Sales Support Ecosystem
Beyond the initial launch hype, the sales team needed long-term tools. I designed a comprehensive Idler Catalog and vertical posters for trade shows. These assets moved away from the "loud" launch aesthetic to a cleaner, more corporate look, organizing complex sizing charts and CEMA standards into an easy-to-read layout for engineers and facility managers.
Catalog & Flyer
Email Signature & Banner Advertisement
Motion Graphics
Drop & Slide Idler + Roller
Recognizing that static images are limited, I partnered with a 3D motion graphics artist to produce a factory-floor simulation that became a critical asset for the sales team during presentations. This video provides a real-time proof-of-concept, demonstrating the speed and ease of roller change-outs for conveyors with restricted accessibility on a single side. By visually demonstrating the mechanical advantage of the "slide" action, the animation proves that a single person can safely dismantle and service the unit from the safe side of the belt.
Drop & Slide Return Roller
The Drop & Slide Return Roller is a specialized maintenance solution designed by Benetech to simplify roller replacement in restricted or unsafe conveyor environments. Its retractable design allows for one-sided servicing, transforming a complex and dangerous task into a safe, efficient process.
Scalable 2D Logo Animations
The dynamic logo animations for the Drop & Slide and Simple Slide Idlers serve as functional visual aids that demonstrate the mechanical advantage and ease of maintenance. Mimicking the hardware's specific physical movements, such as the two-stage "drop and slide" for tight spaces or the streamlined horizontal motion of the Simple Slide, the animations serve as instructional branding that explains the product's utility at a glance.
VFX Breakdown: Tracking & Compositing
Launch Impact
Search Dominance: The Drop & Slide Idler currently holds the #1 organic search position for its category and is frequently featured in Google AI summary snippets, driving consistent high-intent traffic.
Maintenance Efficiency: Effectively messaged the product's ability to reduce roller replacement time from hours to minutes, a 95% improvement in maintenance speed.
Safety Transformation: Provided "visual proof" of concept that eliminated the need for technicians to work in high-risk zones, allowing for full service from the safe side of the conveyor.
Ecosystem Launch: Developed a full-funnel creative suite, including a sales catalog, social media assets, and motion graphics that served as the primary sales tool for Benetech distributors.