Clean Sweep Air Control

I rebranded and developed the creative direction for the radial PACS automatic cleaning system as the Clean Sweep Air Control (AC). To rebrand the PACS as the Clean Sweep Air Control, I provided the sales team with all the new marketing, including a redesigned logo, updated catalog, advertisements, animated gifs, and a product video explainer. 

Problem
The only marketing material available for the PACS is the following brochure. The sales team and customers need to know how the PACS functions, and this will enable the sales team to sell more products. The PACS removes material build-up from the inside of chutes, but the images need to be clear on this process.
Original PACS Marketing Material
Solution
To improve sales and understanding of the product, I renamed PACS to the Clean Sweep Air Control.

I developed brand new marketing material and launched the rebrand to improve the understanding of the sales team and customers' understanding of how the Clean Sweep works. 
Product Rebrand
Logo
Explainer Video
I worked closely with the product engineers on the function of the nozzles to accurately direct the 3D designer on how the product prevents the build-up and plugging of transfer chutes, hoppers, and silos from bulk material handling for the product simulation. 

I directed the 3D simulation modeled and rendered by Diego Röpke. The 3D simulation took a few versions to depict the product accurately, but the engineers were happy with the precision of the nozzle function. 

I developed the storyboard, wrote and recorded the voiceover, animated the title sequences, and added background music to fit the overall tone. I compiled the explainer video into a cohesive piece to explain how the Clean Sweep works.
Script
The Clean Sweep Air Control is a pluggage problem solver.

The Clean Sweep nozzles are the only cleaning system specifically designed for bulk material handling.

Each nozzle is supplied with a precise burst of compressed plant air delivered either manually or in a predetermined sequence.

The Clean Sweep does not allow material to crust or layer, dislodging and breaking up any potential accumulations so they can be easily carried away by gravity and flowing material.

The Clean Sweep removes the buildup of dry, wet, frozen, or sticky materials from the walls of chutes, bins, hoppers, and silos.

Prevent buildup before pluggage occurs.
Explainer Video Storyboard
The Clean Sweep Air Control is a pluggage problem solver.
The Clean Sweep Air Control is a pluggage problem solver.
The Clean Sweep nozzles are the only cleaning system specifically designed for bulk material handling.
The Clean Sweep nozzles are the only cleaning system specifically designed for bulk material handling.
Each nozzle is supplied with a precise burst of compressed plant air delivered either manually or in a predetermined sequence.
Each nozzle is supplied with a precise burst of compressed plant air delivered either manually or in a predetermined sequence.
The Clean Sweep does not allow material to crust or layer, dislodging and breaking up any potential accumulations so they can be easily carried away by gravity and flowing material.
The Clean Sweep does not allow material to crust or layer, dislodging and breaking up any potential accumulations so they can be easily carried away by gravity and flowing material.
The Clean Sweep removes the buildup of dry, wet, frozen, or sticky materials from the walls of chutes, bins, hoppers, and silos.
The Clean Sweep removes the buildup of dry, wet, frozen, or sticky materials from the walls of chutes, bins, hoppers, and silos.
Prevent buildup before pluggage occurs.
Prevent buildup before pluggage occurs.
Digital Marketing
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Animated GIFS
Catalog
Takeaway
The product engineers and sales team were satisfied with the final video explainer, catalog, and marketing pieces. Upon the product launch, sales dramatically increased for the Clean Sweep, with the sales team utilizing the product video and catalog for sales pitches. 
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