Challenge: Differentiation
Benetech's heavy-duty product line includes belt cleaners, inspection doors, and trainers; mechanical parts that often look similar to the untrained eye. The challenge was to create a layout system that allowed customers to instantly distinguish between product categories and find technical specifications without friction.
Solution: Visual Strategy
To navigate this density of information, I employed a dual-visual strategy:
3D Product Renders: I utilized clean, isolated 3D renders for the primary product shots. This stripped away the "noise" of industrial environments, allowing engineers to clearly see the mechanical details.
On-Site Photography: To ground the products in reality, I balanced clean renders with gritty, real-world application photos, demonstrating the equipment's durability in harsh mining conditions.
