Overview
Satin Chair is an event decor and rental company established in 2009, located in Naperville, Illinois. They design events including birthdays, baby showers, bridal showers, and luxury weddings. Clients visit the showroom to plan their events.
Problem
Original Branding
The current Satin Chair branding feels dark and heavy, but it should reflect the existing décor and image they want to portray for their customers.
Solution
Rebrand
This rebrand aims to make Satin Chair look more elegant and high-end. By using a simple pastel palette of blush pink, pale green, and gold, the colors reflect the décor they provide. Their new look has a unified aesthetic for all brand materials.
Logo
Color Palette
Business Cards
Vehicle Wrap
Design
Mockups
For the installation of their decor, tables, and chairs at a venue, the Satin Chair crew loads the equipment in a van. Decals on a company vehicle improve a brand's visibility and advertise its services. A professional vehicle wrap lets you saturate a geographic area with your logo, building brand recognition and awareness.
Final Vehicle Wrap
Exterior Branding: Window Decals
Problem
The exterior of Satin Chair's building is plain and unbranded. Satin Chair is missing out on potential clients unaware of what the business offers.
Solution
Design window decals to brand the exterior of Satin Chair to promote the brand name by advertising their products and services. Provide clients with a positive experience of Satin Chair, before walking in the door. The rebranded exterior of Satin Chair lets customers know what the company has to offer.
Brochure
These brochures are used for expos and given to clients who visit the Satin Chair showroom in Naperville, Illinois. I used white, cream, pink, and pale blue in the brochure design, which are the most requested decoration colors for Satin Chair.
Newsletter
Takeaway
Satin Chair's updated corporate image and messaging improved business by standing out against competitors, attracting new clients, and closing sales more efficiently. The new branding reflects what Satin Chair has to offer.