Project Scope
Role: Dynamic Identity, Motion Graphics, Environmental, Digital Assets
Concept
Inspired by Chicago’s legendary electric blues history, the identity for ChannelCon '22 was designed to be "always on." The visual system mimics the aesthetics of live broadcast television and neon signage, using deep stage blacks and glowing cyan-to-green gradients to create an atmosphere of high-voltage performance.
LIVE / Amplified Concept: The Broadcast Aesthetic
The core of the concept was "Neon Realism." I developed a suite of assets, including glowing instruments and tube-light typography, that could stand out against dark stage environments. This night mode aesthetic solved a crucial functional challenge: ensuring the stage graphics looked vibrant for both the in-person audience and the thousands of remote attendees watching via the digital broadcast.
Digital Assets
Motion Graphics
Storyboard
Video Animation
Vibrant, optimistic, and set against the backdrop of our headquarters hometown, Chicago, this video takes you on a live musical journey through various venues and locations across the city.
Video Stills
On-Site Experience
Sheraton Grand Chicago Riverwalk | Chicago, Illinois
The "Neon Club" aesthetic transformed the Sheraton Chicago ballroom, shifting the tone from a standard corporate meeting to an electric evening experience.
Impact
CompTIA ChannelCon 2022 was a high-impact event for stabilization and growth. It successfully leveraged the energy of a live reunion to secure buy-in for long-term infrastructure projects (Agora), while immediately servicing the financial and operational needs of the MSP community.
